I'm a UX leader, product designer, researcher & strategist.

Known to lead with empathy and deliver meticulously.

Featured in

Designing teams, processes and meaningful products that bring people together. That's my superpower.

UX Case Studies

UX Case Studies

Viome Brand Identity

Viome Brand Identity

ODDSSON Hostel

ODDSSON Hostel

Blue Lagoon Skincare

Blue Lagoon Skincare

Experience

9
years
5
languages
7
countries
33
clients

My creative journey

Industrial design

Graphic design

UX research

Creative direction

Interior design

My sharpest skills today

UX Leadership

I lead, mentor and grow UX teams with empathy and enthusiasm. I drive design excellence and shape product vision with user-centricity and business needs at the forefront.

UX Strategy

I’m passionate about solving tough customer problems by combining thoughtful research, clever technology and beautiful design. I specialize in building UX teams, processes and design systems from the ground up.

Design Thinking

I foster a constant focus on improvement. I leverage metrics, user testing and innovative design thinking to guide leading product decisions.

Product Design

A designer by trade and meticulous by nature, I have experience leading every stage of the strategic design process, from planning and research to delivery and optimization.