I believe in...
Applied research and understanding of the end user is a critical part of my process. Building a relationship is key to telling a compelling product story.
To me, design goes beyond finding harmony between form and function. Good design should encourage people to change the way that they live for the better. I particularly wish to further explore the role of design in social innovation.
Applying sustainable design strategies is very important to me. From concept development through to production, I strive to stay conscious of a product’s impact on the environment.
My greatest strengths
Rigorous, highly iterative process and keen attention to detail. I value the journey just as much as the destination.
Working with the user in mind at all stages of the design process. I am well versed in various research methods and strategies.
Professional experience across a diversity of design fields – product, furniture, interior, print, web, art direction and more