Known to lead with empathy and deliver meticulously.
Designing teams, processes, and meaningful products that drive impact for over a decade.
Liiva’s UX-driven path to Product Market Fit
UX Case Studies
Viome Brand Identity
Blue Lagoon Skincare
Experience
10
years
5
languages
7
countries
33
clients
My creative journey
Industrial design
Graphic design
UX research
Creative direction
Interior design
My sharpest skills today
UX Leadership
I lead, mentor and grow UX teams with empathy and enthusiasm. I drive design excellence and shape product vision with user-centricity and business needs at the forefront.
UX Strategy
I’m passionate about solving tough customer problems by combining thoughtful research, clever technology and beautiful design. I specialize in building UX teams, processes and design systems from the ground up.
Design Thinking
I foster a constant focus on improvement. I leverage metrics, user testing and innovative design thinking to guide leading product decisions.
Product Design
A designer by trade and meticulous by nature, I have experience leading every stage of the strategic design process, from planning and research to delivery and optimization.
