UX Leader, Designer, Mentor & Strategist.

Known to lead with empathy and deliver meticulously.

Designing teams, processes, and meaningful products that drive impact for over a decade.

Liiva’s UX-driven path to Product Market Fit

Liiva’s UX-driven path to Product Market Fit

UX Case Studies

UX Case Studies

Viome Brand Identity

Viome Brand Identity

Blue Lagoon Skincare

Blue Lagoon Skincare

Experience

10
years
5
languages
7
countries
33
clients

My creative journey

Industrial design

Graphic design

UX research

Creative direction

Interior design

My sharpest skills today

UX Leadership

I lead, mentor and grow UX teams with empathy and enthusiasm. I drive design excellence and shape product vision with user-centricity and business needs at the forefront.

UX Strategy

I’m passionate about solving tough customer problems by combining thoughtful research, clever technology and beautiful design. I specialize in building UX teams, processes and design systems from the ground up.

Design Thinking

I foster a constant focus on improvement. I leverage metrics, user testing and innovative design thinking to guide leading product decisions.

Product Design

A designer by trade and meticulous by nature, I have experience leading every stage of the strategic design process, from planning and research to delivery and optimization.